By being absurd.
Few activists generate as many absurd and outrageous claims as the anti-liberty extremists in the VD(?) movement. One of the most recent of those is the characterization of the Glock pistol as a "Killing Machine". Personally, I have little use for a Glock even if does appeal to my "Mall Ninja Bump". However, for reasons I think that are both good and bad, it is undeniably a popular gun and I think the negative publicity it gets is part of it. So, in the spirit of no publicity being bad publicity I offer my inspirational parody of Business Week and BMW:
2 hours ago